People spend thousands of dollars on SOE and PPC advertising in an attempt in driving traffic, and ultimately conversions and see very little or no return on investment. Marketing online can be an absolute minefield and you either know how to step over those mines to leverage your marketing budget.
In this, most of your best friends are going to be your source of driving free traffic as well as free advertising. Some of the most effective online marketing strategies, particularly for home-based businesses and affiliate marketers are the sources of free advertising.
Let’s face it, online marketing is all about driving traffic, traffic, and more traffic. But if that traffic costs you $1000 and you’ve only made $45 in profit then all the traffic in the world won’t help you.
3 Most Effective Ways to Driving Traffic
There are numerous ways of driving traffic to a site, but below are the best top 3 most effective ways you can use in driving traffic to your website without spending money.
1. Writing Articles.
Writing articles and having them published on article submission websites can be one of the most valuable sources of free advertising you could wish for. If your home business is running on a tight budget this is a surefire way to increase the amount of traffic coming to your website. And this can be achieved in certain steps.
Firstly, you have the opportunity to promote your website and your product. Secondly, you have the ability to write your article to passively target your own keywords and keyword terms. Lastly, article links to your website will be indexed by most of the search engines and, on the basis that your website has good relevant content, can help to improve your search result rankings.
Even if you are not a writer, if you use your imagination, and chose a topic that is both relevant to your product/website and one that you are passionate about, you will find that article writing is really not all that difficult.
Blogging started out as a simple alternative to personal websites and social networking. Today the plethora of available blog sites and their alternatives are mind-boggling as is the number of individual and business blogs. For a home-based business its a perfect medium for attracting prospects to your website.
The best part about blogging is the ability to have your blog linked to all of your social networking sites. I used to loath blogging until the day I realized its power and the reach that it has for promoting my own home business. With tools such as onlywire you now can manage all of your articles and social networks all from within your blog with a single click.
Simply write your blog article, bookmark it with onlywire, and have it show up on all your social networking sites. Remember that Google loathes duplicate content, you simply rewrite that article and check its uniqueness before submitting it to an article directory. You now have unique content on each of your sites, with backlinks from all of your social networking platforms as well as a fantastic article giving you massive exposure.
When rewriting articles, there is free software online that you can use to check your own two versions for uniqueness, perform a web discovery checking content that is similar to your own. And also perform a keyword phrase targeting analysis for you on the fly.
3. Social Networking
Social networking today is probably the most popular form of online activity than any population in any demographic is involved in. And it doesn’t get much simpler.
With so many options to chose from MySpace, FaceBook, Twitter, Ask, etc. are some of the most active websites in use today and if you not taking advantage of it then you could be missing out on literally hundreds even thousands of visitors.
If you are not yet connected with at least one of these networking sites then you really missing out on a massive piece of the pie. And we didn’t even talk about YouTube, but we’ll leave that for an article all on its own.
With a little bit of creativity, you can begin driving huge amounts of traffic to your site, improve your site search ranking, all in the same shot.
Hope you found the post useful and comprehensive!! If you have any questions or concerns, please let me know in the comments below! Don’t forget to share!
You May Also Like: