A mailing list also known as an email list or electronic mailing list is a compilation of email addresses that are used to send emails to multiple users simultaneously. Rather than individually sending an email to each user, mailing lists send emails to specific user groups through a single email message. It is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.
Mailing lists consist of a list of people who subscribe to a periodic mailing distribution on a particular topic. On the Internet, mailing lists include each person’s e-mail address rather than a postal address. Mailing lists have become a popular way for Internet users to keep up with topics they’re interested in. Many software producers and other vendors are now using them as a way to keep in touch with customers.
The mailing lists are generally used as a means to share content, news, and any product- or service-related information with subscribers. Pertinently, it usually composed of email addresses of subscribers to a website/service/business and/or emails collected through offline or manual means.
How Does a Mailing List Work
A mailing list address sends admin-specified email messages and can be used to send emails to all subscribers in the list by other users. Spammers and bulk email senders also maintain mailing lists to instantly send bulk emails to a large number of end-users. Sending out 3 or 4 emails a week to your list pitching this and that is not the way to build a relationship.
You need to add value. You need to become an authority in your niche. The emails you send out should be 95% value and information and %5 pitch. Why? Ask yourself how you feel when some salesperson pitches you? Are you likely to buy anything? No, I didn’t think so. But building relationships is a vital element in every business aspect as it helps in monetizing a blog and as well needed in the list building.
Monetizing a Blog.
Let’s put aside some myths about how to make money from blogging or any web property. If your intention is to earn your living from your online marketing efforts then you need to get really clear about this. Placing ads all over your blog is NOT the answer. Sure you will earn some money, maybe even a fair amount. I know a number of people who are making a decent income from advertising. But sponsored advertising is not the path to your fortune. It is only one very small component of what it really takes to monetize your blog. Read my Top Best 16 ways to Earn Money from your Blog to have more insight into this topic.
The only way you are ever going to see the massive residual incomes that some top earners have been telling you on their blogs or sales funnel is through building lists. Most of all these top bloggers have huge lists. That list is the core of their money machine. It doesn’t just keep the wheels turning it’s a big ass supercharged engine.
Building a big list should be your focus. If you don’t understand why this is so important then it’s about time you found out. Through your mailing list, you can build a relationship with your readers. Building relationships is the key to effective marketing. People will buy from people that they know, like, and trust so building your mailing list gives you the opportunity to let your subscribers get to know you and like you. Over time you will build a relationship of trust and when people trust you they will take your advice.
When you send out a recommendation for a new product you’re promoting, it may even be your own product, your subscribers are more likely to buy because they trust your judgment. Though sometimes a big mailing list might not be the answer. What is the point of a list of 50,000 email addresses if no one purchases from you? If you want to have good conversion rates then you must be able to build relationships. I am subscribed to a number of lists and while for the most part, they are good at the art of relationship-building some are simply laughable. To be honest, I stay subscribed to the bad lists as a reminder of what not to do.
So how do I build a list?
To build a list you will need just 3 things.
- An autoresponder
- An opt-in form
- An incentive to subscribe
There are many companies who provide this service and I could name a few and pitch you here but that’s not what this is about. Right now it’s more important to me that you understand how to make the best choice for an autoresponder.
Choosing an autoresponder comes down to 1 thing. Deliverability! There are autoresponder services for free, and there are some people who might choose to try and run their own. Get serious! If you expect to run a successful profitable blog then you have to take it seriously and the deliverability of your emails to your list is your main income stream. If 50% of your emails are not being delivered then it’s just a waste of time. Do your research and find the service that suits you best but make certain that deliverability is high.
That’s the little form you can see in the column on the right. The opt-in form simply collects the name and email address of your subscribers to add to your list. There’s no rocket science to this. Make your opt-in form prominent on your blog so that people can find it easily. In my view, it should be one of the first things people see when your page loads on their screen. The more people who see your opt-in the more who subscribe. Of course, this all depends on the perceived value of your blog, the information that you provide, and the relationship that you have built with your readers. That leads us into the final and most important aspect to list building.
An Incentive to Subscribe.
You have to give your readers an incentive or they will simply not subscribe to your list. More often than not readers will subscribe for one of two reasons (or both). Either you have great content that has a high perceived value. The reader is encouraged by this and is prompted to subscribe. Or you have an offer which in itself also has a high perceived value which leads that person to subscribe. Getting the right mix of good, original content and a compelling offer should be your goal.
It is very easy to offer something to your readers that can provide value. In its simplest form, offer something for free. Who doesn’t like free stuff right? You might have access to some PLR articles or e-courses, you may have a product of your own, you could as well write a report. Offer it for free as an incentive to subscribe to your list. There are 100 ways to provide value to your readers and to provide incentives to subscribe and have a compelling offer, especially a free offer, combined with good original content is a proven and sustainable method for building your list.
If you don’t know where or how to begin, or you having trouble building your list then there is only one answer. You need to learn from people who know this stuff inside and out. People who make a living, and a damn good one, simply from building and marketing to their lists.
At times this might look the whole challenging at the beginning, but always have in mind that the difference between success and failure is the difference between dreams and vision.
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