Facebook is one of the top digital ads channels online and has a steady increase in advertising revenue types over the years. It is one of the best ways to connect with consumers and generate sales as it enables users to control access to individual posts and their profiles through privacy settings. The user’s name and profile picture (if applicable) are public. Facebook’s revenue depends on targeted advertising, which involves analyzing user data (from the site and the broader internet) to inform the targeting.
Facebook ads are one of the versatile media for marketing your product and services to billions of people. All you need is to master the art of creating highly effective and compelling ads.
Facebook ads come in different types based on your specification and target audiences. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Also, you can promote your Page, posts on your Page, actions users took, or your website itself.
Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can as well still successfully direct users to your website. Facebook also lets users hide ads they are not interested in and also “Like” a page right beneath an advertisement. With the influence Facebook has on consumer behavior, it makes it the perfect channel for reaching your ideal audience.
Facebook Ads Types
Facebook provides a fantastic targeted advertising platform that targeted users based on their location, demographic, such as age, gender, and profile information. You can boost a single post to reach users directly from your Facebook page, or you can create a more complex campaign that targets custom audiences and produces even greater results with the business manager.
With Facebook Ads, you don’t need a large budget to start driving traffic to your website or blog. Also, you can create a compelling video ad that your audience will found irresistible to watch. And by how many people use Facebook every day, it can be concluded that it is the best way to reach your ideal audience. Facebook provides numerous ways to reach specific people based on their behavior on your website, their known likes, and engagement with your Facebook page.
This article is going to provide you with the types of Facebook ads, and how you can use them to create highly recurring audiences that produce a high ROI. With Facebook’s wide range of ads types to choose from, you can construct the perfect ad experience that can be designed to attract your perfect audience.
1. Facebook Video Ads
Video ads are a popular Facebook ad type for earning conversions and driving engagement. The ads can run in the news feed and Stories and timelines. As such, it is one of the most popular types of Facebook ads because of their authentic results.
These video ads types are great for engagement as the video auto-plays when users scroll down the page. It captivates the user’s attention and encourages them to watch the ad. Video ads are an excellent way for you to drive traffics and get the audience to learn about your business.
You don’t need to use filmed video footage for the video ads as you can also create GIF-like graphics or other animations to capture attention or explain your offer.
2. Photo Ads
These are other common Facebook ads types formats and a great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
The ads help in driving huge valuable traffic to your site. It is easy to set up and appears seamlessly in the user’s newsfeed. Facebook Photo ads is an excellent option for brands that are just starting up. All you need is a visually attractive photo with an engaging ads text, and it will serve as a link to a landing page, call to action (CTA), or link to a blog post.
3. Carousel Ads
Facebook Carousel ads focus on showcasing multiple products at a time, as it uses up to 10 images or videos to showcase your product or service. The photos can be used to promote one particular product, a different number of products, or can be used all together to create one large panorama image.
The Facebook ads types are suitable for brands that want to showcase multiple unique products or services in one ads. If you want to showcase more than 5 different products, you could put each product on a card with an individualized photo and video. Also, you can split an image up across different panels.
4. Facebook Slideshow Ads
The Facebook Ads types offer an easy way to create short video ads from a collection of images, text, or existing video clips. You can also choose photos directly from your file. It is one of the easiest ways to drive traffic to your brand as the ads offer eye-catching motion just like video ads.
5. Collection Ads
Collection ads is mobile-only Facebook ads types that allow you to display a click to buy products to your audience across their mobile devices. It allows you to advertise multiple products you sell on your website and encourages people to buy the products without even leaving Facebook.
This in turn makes online shopping even easier and creates an immersive shopping experience for people to discover your products, browse them, and eventually purchase them. If you’re a brand or individual looking for means to promote your products to mobile users, collection ads are the best option for you as it offers unique features with each ads types.
6. Facebook Messenger Ads
Messenger ads give you access to billions of audience who use Messenger. The ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page so that your audience can have a one-on-one conversation with you over your products and services.
When setting up the ad, all you need is to select Messenger as the desired placement as well as Facebook feed. You can also run “click-to-Messenger” ads in the Facebook feed.
7. Facebook Lead Ads
This is a mobile-only ads that easily allows the audience to give you their contact details without stress and a lot of typing. Facebook Lead ads are such a great way to feed your sales funnel, collecting newsletter subscriptions, signing someone up for a trial of your product.
It also allows the audience to ask for more information about your products and services. As it uses a Messenger chatbot and an easy-to-complete lead form to further qualify potential new clients.
8. Facebook Stories Ads
Stories ads are a full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn the screen. The ads have proven highly effective as most people have been making more online purchases due to the ads.
9. Dynamic Ads
Facebook Dynamic ads have proven to be a very effective marketing and advertising strategy. It allows you to promote targeted products to the most likely interested customers and reminding the potential customer to complete the purchase.
For instance, if someone has visited a product page or recently viewed a product on your eCommerce website, but then abandoned the purchase, Dynamic Ads will appear in their Facebook feed for that precise product.
10. Right Column Ads
Facebook Right Column Ads work great for brand exposure as it appears on the right column of a user’s Facebook feed on the desktop. These ads are straightforward featuring a photo, small description, and link to a webpage.
Verdict on Facebook ads and Types
Facebook has numerous ways for you to reach out and engage with your target audience. By running the Ads you need to know the format that’s right for your campaign as it varies from photo ads to video ads, collection ads, messenger ads, etc. All you have to do is to choose the types of Facebook ads that work best for you and drive suitable outcomes that will help you grow through social media.