Google is the top leading online search engine in the world. It dominated over 90 percent of all search queries. When you make a Google search for a product or service, they are demonstrating intent and motivation. The good thing about searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers.
You might have noticed how some brands are always below the paid ads on Google Maps, while others don’t ever appear. Always bear in mind that for your business to appear on Google, you need to establish a Google My Business (GMB) profile for each and every location. So that Google can find a direct link to set up your profile and connect to your Google account.
In setting up this account, you’ll need a mailing address so Google can mail you a postcard verification. You “claim” your listings and start to take charge of your online presence.
Ways to get your Business Ranked on Google Maps
Having done the aforementioned, it next to implementing the best top ways to get your business ranked on Google Maps which are:
Google profile is an interface that lets users present themselves on Google products to other Google users. It allows you to control how you appear on Google and tell others more about who you are. With a Google profile, you can easily share your web content on one central location.
You have the control over what others see and your profile will not display any private information unless you explicitly add it. It is pertinent to always use Google-made tools as this will gives you the desired result. One of the quickest and easiest ways to send signals to Google that your GMB profile is getting traffic is by taking advantage of your website’s existing traffic.
Embed the small Google map on your site. Every time someone visits your site they are inadvertently viewing the embedded Google property. Google picks up on this even if they don’t click on the map.
Search for your business on Google Maps. When you find it, click on the “share” option and select “embed map.” Copy that code and place it on your site in the same manner you’d embed a YouTube video.
The more clicks your profile gets, the higher and more often Google delivers it as a search engine result on Google Maps. The more reviews you have, the more likely people will click on your profile. This is known as social proof.
You have to get good at requesting reviews from your customers, clients, patrons, friends, and family. Getting reviews is an art form. You will get better at the more you do it. Don’t be surprised or even offended when you have to ask someone for a review or testimonial more than once. Studies show that you are more likely to get a review after a customer experiences a “high.” This typically happens after a purchase or a good meal. It’s at those moments you and your team should be requesting a review.
Pictures speak more on a business or blog than even the article. Good photos describe the basics of the business even without reading the content. You have to upload relevant photos. This cannot be emphasized enough.
People eat and buy with their eyes. You don’t have to hire a professional photographer. The cameras on most smartphones will suffice. Take as many photos of your workplace as possible. Make sure to rename each photo to include the business name and what’s in the photo. By doing this, you are correctly labeling the photo per the Americans with Disabilities Act (ADA) guidelines, which is a courtesy in itself, plus you are helping Google easily understand what the photo is about thereby making it easier for the algorithm to deliver more accurate results.
Other ideas for photos include clients, customers, products, food, and before and afters. Remember, you can’t have too many photos so long as they are relevant to your business.
4. Correct Information.
Make sure your business phone number, website, and hours of operation are correct to your best knowledge. Use a guest browser and test out the links to the phone and website. Ensure they work perfectly as intended, and make sure your website link to the homepage or correct product or service.
These are all things you should be testing. It’s all about the customer experience and the longer you keep the customer on your GMB profile, the more valuable you are in the eyes of Google. Google wants to deliver the best and most relevant search results to the consumer. They have a universe of tools and online signals that help them determine which search engine results to provide.
The more competitive your business space is, the more complete and professional your GMB profile has to be. If your business profile isn’t complete, has inaccurate information, and doesn’t have any photos of your business or photos of you at work, you probably won’t show up.
Use these tricks to brighten up your GMB and Google Maps profiles so that you get more traffic. And in turn, ranked high on Google Maps.
Hope you found the post useful and comprehensive!! If you have any questions or concerns, please let me know in the comments below! Don’t forget to share!
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