Video content is continually gaining more popularity as they provide the perfect complement to online business marketing. Regardless of whether the video is produced simply for fun, information, or is intended to be instructional, videos play a critical role in every business marketing strategy. Reports indicate that 80 percent of marketers are now using videos in their business marketing strategies. It is also revealed by most marketers that video content marketing has proven to be a successful key to their business growth. Gleaning from the above, it is obvious that there are plenty of reasons to consider implementing video content marketing in your current business marketing strategy.
Obviously, one of the biggest innovations in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. People spend more time on digital and social media video than normal home video, brands are looking forward to digital video as a renowned future marketing campaign and every content creator knows that video is the essential medium for engaging current and future audiences as well as using the video to boost their sales.
The time to embrace video as a means of driving traffic to a blog or website is now as it has been revealed that a huge percent of Internet traffic will be from video content and as such, below are some reasons why.
1. It Enhance Branding and Marketing.
Video is a compelling medium that can both be the driver and centerpiece of branding efforts. Using a comprehensive and holistic approach, video can support a wide range of marketing initiatives. This stems from the storytelling/narrative capabilities of video. Branding strategies can touch on this through a variety of avenues: images, text, audio, and identity. A video is capable of bringing all of these elements together and driving it forward into other marketing initiatives.
Adding a product video to your content increase conversions on your brand, it can also lead directly to sales as users who watched an explainer video about a product subsequently bought it.
2. It Creates a Unique Emotional.
Video creates an emotional connection to a brand and thus separates it from others. Which in turn creates higher ROI and audience engagement. It’s the reason why a well-made, 30-second commercial can nearly bring someone to tears or inspire them toward action. The images, audio, and narrative all become a compelling and engaging experience that speaks to the core of who we are. You can use video content to reach your customers on an emotional level while also pushing your products and services to them.
Related: How to Use Video to Boost Sales
As the web is trending towards a denser volume of video-based traffic, both content creators and content-platform managers must realize the unique opportunity they have to connect with their customers through video and that connection can build the foundation of brand loyalty and long-term appeal.
3. It has longer user-engagement periods.
The availability of video for both users and creators has created a cluttered ecosystem, when a user has a clear path to further appealing videos, this can create a longer user-engagement period, which is the top priority for any content platform. This means that platform managers must invest in both quality content providers and technology that enables accurate algorithm-selected choices to keep users engaged. This can turn a casual user into a brand loyalist — and with the trending numbers for video traffic, this may be one of the most critical strategic aspects around.
4. You can repurpose content.
From a practical perspective, the video offers unique repurposing abilities that aren’t available in other media. Everything starts with the source video, after that, the repurposing possibilities are endless. Single images can be used for promotion. Behind-the-scenes footage can be distributed as bonus content to further engage the audience. The source material can be edited into promotional clips or other spin-off material (such as being set to music) for marketing purposes.
Short-form video platforms such as Vine can utilize micro-clips to promote content on a grassroots social-media level. Video is a flexible medium, and smartly combining creative flexibility with marketing muscle can repurpose one solid piece of content into endless offshoots.
5. Embedding Capabilities.
Embedding videos is a standard feature that allows one to propagate relevant content. This creates an organic syndication process for content, further spreading to blogs, social media profiles, and websites. Viewer engagement can truly drive this, and the goal for content creators thus becomes two-fold: First, create high-quality content, then engage viewers through all possible channels to push syndication forward, hopefully to a point where it goes viral and takes on a life of its own.
Simple Video Editing Apps You Can use
The goal for every video content is to marketing the business sales drives enormous engagement traffic to the brand. Video content is on top when comes to business marketing and becoming more and more popular as consumers tend to lean away from overt marketing and towards native advertising and influencer marketing. In order to stay at the top, one needs to be able to create smooth, interesting, beautiful videos to capture the attention of a largely mobile audience.
Though creating high-quality, compelling video content is often a challenging, big financial as well as human-capital investment, but if done well can literally boost the business marketing sales. The good thing is that there are thousands of good video editing apps that one can use to take advantage of this trending marketing to attract more business sales. Most of these apps are free while some are premium, but they user-friendly and simple to use. Some of them are:
Vizmato is an easy to use Movie maker, that lets you add filters, themes, music, effects, and text to make your videos super cool. Share these videos or GIFs on Facebook, Instagram, YouTube, Whatsapp, and within our community of over a million users!
Add dazzle to videos of your special moments, create something funny or record your own Music video with Vizmato, the ultimate video creator! Record a quick video, add effects, add music, and create a work of art in a snap!
AndroVid is an easy to use, full-featured video maker and photo editor for YouTube, Instagram, Tik Tok, Facebook, and other social media. Just download now and easily make amazing videos with music, text, effects, stickers, and many more features. It allows you to trim and cut video to remove unnecessary parts. No quality loss, no re-encoding for fast cutting, you can export videos at the same quality as the original videos, split videos into two pieces and remove unwanted parts in the middle of your videos.
You can as well join video with music, combine multiple video clips to make one video with free Tik Tok editor, trim and cut music, add multiple music parts, adjust original video volume, adjust music volume separately and mute video sound. Also add text on video with font, color and style, add emojis and stickers on video, animate text and emojis, add your own custom picture or watermark on video, draw any shape on video by your hand, adjust color, transparency, brush width.
Splice Video is a professional video application with great editing tools that allows you to create great videos in just a few clicks. It let you adds transitions and effects and synchronizes everything to the rhythm of the music. Personalize your story with text, music and more and share it with your friends. Add up to 75 photos and video clips from your gallery, albums, Dropbox,Google Photos, GoPro Plus or a GoPro Quik Key.
Splice Video recovers data from GoPro sequences, voices, laughs, speed, jumps, water, panoramic, and still sequences ), analyzes them, and finds the best moments. Face and color detection and perfect framing. Choose your own favorite moments with HiLights and select from 23 video styles, all with transitions and carefully created graphics, adjust font, filters, and graphics to any video style. You can as well choose from over 100 free songs or select a song from your own collection. MP3, M4A, MP4, MOV, AAC, ALAC, AIFF, and WAV formats support. Adjust the music so that it starts at any point in the song.
If you are a fan of the super-successful Typorama app, you’ll love Videorama — in fact, you’ll probably love this magical app either way. Videorama makes videos into cinema wonderlands: it features explosion overlays, sound effects, weather effects, and more available as in-app purchases for $0.99. The app isn’t associated with any brand, so uploading to Facebook, Instagram, Vine, and others is very easy.
This app creates breathtaking double-exposure pictures and videos with so little effort that you’ll be shocked. The incredibly simple UI allows you to upload videos and photos from your library, choose filters and double exposure levels, apply to mask, edit light and exposure levels, and voila: double-exposure videos that look like a million bucks. If you want some really unique, gorgeous content, Fused is a great place to start.
Judging from the above, creating your own video content should not be an excuse if you really want to boost your business marketing sales. Obviously, there is plenty of reason to consider implementing video content marketing in your current marketing strategy and I believed some of this has been captured above.
Hope you found the post useful and comprehensive!! If you have any questions or concerns, please let me know in the comments below! Don’t forget to share!
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